10. The Tipping Point - Malcolm Gladwell

Friday. Dec. 15, 2017


Finished The Tipping Point 1 day early!! I used to think I was a slow reader, which maybe I was, but that was only because I was never really interested in what I was reading. I am obsessed now! Find a topic that you like reading about and you will learn so so much!


Anyways, here are my highlights from The Tipping Point by Malcolm Gladwell.

  • stickiness is a critical component in tipping (p25)
  • When people are in a group, in other words, responsibility for acting is diffused. (p28)
  • The three rules of the Tipping Point - the Law of the few, the Stickiness Factor, the Power of Context (p29)
  • Word of mouth is - still the most important form of human communication (p32)
  • Proximity overpowered similarity (p35)
  • We're friends with people we do things with/ similar activities (p35)
  • In the six degrees of separation, not all degrees are equal (p36)
  • Connectors, people with a special gift for brining the world together. (p38)
    • are important for more than simply the number of people they know, but also the kinds of people they know. (p46)
    • they see possibility (p53)
  • Acquaintances, represent a source of social power, and the more acquaintances you have the more powerful you are. (p54)
  • Its not me telling you about a new restaurant with great food, and you telling a friend and that friend telling a friend. Word of mouth begins when somewhere along that chain, someone tells a person like Roger Horchow. (a connector) (p55/56)
  • There are people specialists, and there are information specialists. (p59)
  • The one thing that a Maven is not is a persuader. (p69)
  • To be a Maven is to be a teacher. But it is also, even more emphatically, to be a student. (p69)
  • Mavens are data banks. They provide the message. Connectors are social glue: they spread it. (p70)
  • The power of positive thinking will overcome so many things. (p73)
  • "Gosh darn it," Gau said, "if you don't try, you'll never succeed." (p74)
  • Simple physical movements and observations can have a profound effect on how we feel and think. (p79)
  • cultural microrthythms (p81)
  • "interactional synchrony." (p82)
    • emphasizing and underlining and elaborating on the process of articulation - so that the speaker was, in effect, dancing to his or her own speech. (p82)
    • The jump and shifts of the body and face - were perfectly in harmony. (p82)
    • When two people talk, their volume and pitch fall into balance. What linguists call speech rate - the number of speech sounds per second - equalizes. (p82)
  • our conversation was being conducted on his terms, not mine. (p83)
  • I can pass on my happiness to you. Emotion is contagious. (p84)
  • Is it so memorable, in fact, that is can create change, that it can spur someone to action? (p92)
  • once the advice became practical and personal, it became memorable. (p98)
  • The information age has created a stickiness problem. (p99)
  • Sesame Street - if you can hold the attention of children, you can educate them. (p100)
    • They watch when they understand and look away when they are confused. (p102)
  • Crime is contagious (p141)
  • The Tipping Point in this epidemic, isn't a particular kind of person - it's something physical like graffiti. (p142)
  • Broken Windows theory and the Power of context are one and the same. They are both based on the premise that an epidemic can be reversed, can be tipped, by tinkering with the smallest details of the immediate environment. (p146)
  • Psychiatrists talk about criminals as people with stunted psychological development, people who have had pathological relationships with their parents, who lack adequate role models. (p149)
  • A trait like honesty, is considerable influenced by the situation. (p158)
  • Children are powerfully shaped by their external environment. (p168)
  • Critical role that groups play in social epidemics. (p171)
  • Rule of 150 (p175)
  • Caring about someone deeply is exhausting (p177)
  • So what does correlate with brain size? The answer, Dunbar argues, is group size. (p178)
  • Every time a colony approached 150, they split it into two and start a new one. "Keeping things under 150 just seems to be the best and most efficient way to manage a group of people," - Bill Gross (p181)
  • Gore - It is a big established company attempting to behave like a small entrepreneurial start-up. (p184)
  • We put a hundred and fifty parking spaces in the lot, and when people start parking on the grass, we know it's time to build a new plant." (p185)
  • Peer pressure is much more powerful than a concept of a boss. Many, many times more powerful. (p186)
  • "Relationship development is often understood as a process of mutual self-disclosure," (p188)
  • Expertise leads to more expertise (p189)
  • Since mental energy is limited, we concentrate on what we do best. (p189)
  • In order to create one contagious movement, you often have to create many small movements first. (p192)
  • They all featured a truculent, slightly geeky anti-hero. (p196)
  • If anyone wants to start an epidemic, he or she has to somehow employ Connectors, Mavens, and Salesmen in this very way: he or she has to find some person or some means to translate the message of the Innovators into something the rest of us can understand. (p203)
  • A very small group - a select few - are responsible for driving the epidemic forward. (p233)
  • It is important to keep these two concepts - contagiousness and stickiness - separate. (p233)
  • When nicotine reaches toxic levels in a mouse (nicotine is, after all, a poison) it has a seizure (p236)
  • People who are in boring or stressful situations are always going to smoke more than people who are not. (p238)
  • the environmental influence that helps children become who they are - that shapes their character and personality - is their peer group. (p241)
  • correlation between smoking and depression (p244)
  • experimentation and actual hard-core use are two entirely separate things - that for a drug to be contagious does not automatically mean that it is also sticky. (p251)
  • Those who are successful at creating social epidemics do not just do what they think is right. They deliberately test their intuitions. (p258)
  • Teen Suicide = epidemic in isolation // teen smoking = epidemic in reaction (p266)
  • The cure for immunity is finding Mavens, Connectors, and Salesmen. (p275)
  • Connectors, I think, are the sorts of people who don't need to be found. They make it their business to find you. (p277)
  • They ket fact, though, was not the number of people affected by the recall but the kind of people affected by the recall. (p278)
  • "Fighters fight." And teachers? They teach. (p279)

I Miss You SAM I AM

Thursday, Nov. 30th, 2017


Its crazy how real life doesn’t seem real sometimes.. One minute you’re just finishing hot yoga (duh), feeling great, laughing with the fam, and the next you get a phone call and its like the universe stops. Your aunt/mother/sister/daughter is dead. Before you can even think your on a plane to California - where the Palm Trees are. It really is the strangest feeling. You can’t explain stuff like this because the part of your brain that deals with feelings is a different part than the one that deals with language. 

It really does’t feel real. Thats why the first stage of loss is denial. I just for some reason don’t believe that we lost her yet. You go through different stages of holy fucking shit, and holy fucking shit. 

Life is a series of choices and thats it. You realize you have a choice to make in this moment, to go one way or another; to be strong or not to be strong - and to believe that you can be.

As unfortunate as this situation is I am a believer that everything happens for a reason. In this instance its for Al. Holy shit she is one strong girl. I genuinely believe the shitty things happen to the ones that they do because they’re the ones who can handle it. I know Allexanne can get through this because of all people that chick is fucking strong. I do believe that this needed to happen to her (for some strange reason and at this moment in time Im not sure why) but it is a necessary step in her path to get her where she is supposed to be. And I know that Samra is pulling her strings up there to help Al. 

This is also another reminder to all of us that EVERYONE is going through something so just be nice. It is as simple as that. 

Let me change that “everyone is growing through something”. I do believe we don’t go through something we grow through it. And if we do just go through it then stuff will keep happening until we learn to grow from it. Allexanne this morning was explaining how painful her body feels, she said “I have growing pains but I’m not growing.” I thought no, holy shit you are growing, thats exactly what it is! 

For those of you still confused, my aunt Samra passed Nov.28.2017. It’s funny how you think you’re busy and have no time for anything, then something happens and all of a sudden your schedule is cleared. You have nowhere to be except to be with those whom you love. Life is a matter of priorities and thats all.. 

I think loss is the hardest thing to go through. I really don’t know because I have been such a blessed being, but for what I do know, I think thats the hardest. 

Fuck Sam I miss you so much. You were a hell of a character and everyone loved that about you. “I am Sam I am.” Is that ever accurate. You have taught us all so much - I am at a loss of words right now. I’ve been sitting here for half an hour just thinking about the times with you. When you would put my homework under my pillow if I had a test the next day because you said it would help me remember it.  All the times by the pool, or nervously sitting in the back of your car as we made our way to Arizona to visit Al, also laughing because we made it. Or the crazy times in Australia or Hawaii. I am thankful to have been able to talk to you as a friend, open up to you like I would have to any other of my friends my age, or even more because you could understand and either laugh with me or give me advice. You reminded us all to never forget about our inner child; and to live the dreams of one. 

Love you so much Sam I am.

PS. Still waiting on those fingers.. would love if you could send over some gluten free vegan ones this time ;) xoxox <3